A 5-Year Odyssey: Telling 'Đời' Stories with Grab
5 years. Hundreds of shots. Countless stories on the streets, on frame, and off-screen. One shared language. An inside look at our enduring partnership with Grab—where meticulous production meets the heart of storytelling.
Client: GRAB VIETNAM
Agency: NOMADES
Service: production and post production
In Vietnam, Grab is everywhere—it's the green uniform in a rainstorm, the late-night ride home, and the familiar faces weaving through every alleyway. Over the past five years, we have had the privilege of documenting these stories—not through glossy, artificial lenses, but through the raw, honest, and "đời" (real-life) moments that define the Vietnamese experience.
From the resilience of the post-Covid "Come Back" to the emotional reunions of "Grab Tết," our partnership with Grab is a masterclass in Human-Centric Storytelling.
// THE VILLAGE BEHIND THE VISION
A great film is never the work of one person. Our partnership with Grab and various partners flourished because every department spoke the same "Film Language."
From the quiet streets of the pandemic to the roaring celebration of a 10-year legacy, these films were born from a deep synergy between Director Sam Kang Li, our dedicated production teams, and the visionary partners at the Agency and Client side.
We didn't just film campaigns; we lived them. The authenticity you see on screen is the result of a seamless collaboration: from the Production and Scouting teams who spent weeks finding the "soul" of an outdoor location, to the Casting and Art departments who meticulously curated every face and every prop to ensure a "lived-in" reality.
In the edit suite, our Post-Production team acted as the final storyteller—the "second director"—infusing every frame with a precise rhythm and emotional resonance. This entire ecosystem was held together by a Client and Agency team that truly understood the power of storytelling over mere advertising. Together, we found the profound in the simple.
// EXPLORE THE REVOLUTION OF OUR STORYTELLING THROUGH THE YEARS
// THE ANT-JOY PHILOSOPHY
Why do brands stay with us for half a decade? Beyond the logistics and the gear, we believe it comes down to a simple, human truth: We are in love with the craft of filmmaking.
We deliver with heart and care because we treat every brief not as a task, but as a piece of craft we are proud to own. Whether it’s the worn-out hands of a street vendor or the quiet resilience of a driver at the end of a long shift, we notice these "small" details. We care about these nuances because to us, this is the raw reality and the true beauty of authenticity.
Thank you for exploring our journey with Grab. We look forward to the next decade of streets, stories, and shared visions.
// ABOUT US
Based in the heart of Ho Chi Minh City, we are a creative production house specializing in high-end lifestyle cinematography and meticulous storytelling. We curate moments that resonate.
Let’s tell your story. Create & Ant-joy ☺️
Phone: +84 28 3995 0946 (office)
Email: contact@littleredants.com.vn
